Fashion · web, email and ads
ASH GROVE.
A fashion brand taken from a one-page brief to a design system, website, demo store and a Klaviyo lifecycle programme.
Hello.
zeitgeistcraft
We are Resolut. We read people and the moment they’re living in, then craft the campaigns to match. Strategy, creative, CRM: every piece made with quiet, obsessive care.
01Zeitgeist
People don’t live in segments. They live in a moment.
Zeitgeist is the spirit of the time: what people are feeling, wearing, watching and buying right now. It shifts every season, and so does the way your customers behave.
We start there. We read the moment and the person in it, then shape the strategy, the creative and the build around what we find, so every message feels written for one person and not sent to everyone.
02Craft
Quiet. Obsessive. Mastery.
Quiet.
We do not shout. The best message in a customer’s inbox feels written for them, not sent at them. No tricks, no noise, just the right words at the right moment.
Obsessive.
We care about the parts nobody sees: the logic behind a flow, the timing of a send, the line rewritten until it sounds exactly like you. If it is not right, it does not leave the studio.
Mastery.
Mastery is a habit, not a finish line. We keep sharpening the strategy, the creative and the build, so the thinking and the making come from the same hands.
Hands-on in Klaviyo and Shopify, and honest about which platform suits your business.
Zeitgeist Quarterly
What is moving people this quarter.
Issue 01 · Q4 2026
zeitgeistquarterly
Four pages of images and insight on the cultural shifts shaping how people spend, watch and share, with five moves for your campaigns.
- Unsleekness. Rough edges are the new proof of care.
- Lore beats content. People want worlds to join, not messages to receive.
- The offline premium. Time away from screens is turning into a luxury.
One issue a quarter. Or write to [email protected] with “Subscribe”.
Our work
Skincare · Shopify and Klaviyo
Aparté.
A skincare brand taken from a client brief to a brand book, design system, website, Shopify store and Klaviyo emails.
Leather goods · brand and email
Saint Séverac.
A French leather-handbag house taken from a brief to a brand kit, lookbook, website and 14 designed emails.
Services
The full lifecycle, run end to end.
Strategy, creative, data and delivery under one roof, from the first audit to the monthly send.
Strategy.
Where the money is made or lost, mapped before anything is built.
- Customer lifecycle and retention strategy
- Journey mapping and CRM roadmaps
- Segmentation, RFM and propensity modelling
- CRM audits and quick-win diagnostics
- Measurement plans and KPI frameworks
Messaging.
Always-on programmes and the campaigns that sit on top of them.
- Automated flows: welcome, browse and cart, post-purchase, winback
- Campaigns, newsletters and promotional calendars
- SMS and WhatsApp programmes
- Push and on-site messaging
- Transactional and service emails
- Deliverability, list health and sender reputation
Creative.
Every email and offer designed and written as if it were a campaign.
- Email design systems and modular templates
- Copywriting and tone of voice
- Offer and promotion design
- Landing pages and sign-up experiences
- Campaign concepts and creative direction
- Brand-aligned content for every touchpoint
Platforms.
Built properly on the platform that suits the business.
- Klaviyo and Shopify builds and optimisation
- Platform selection and migration
- Data layer, tracking and integrations
- CDP, ecommerce, POS and ERP connections
- Consent, preferences and compliance set-up
- QA, testing and launch management
Data.
Reporting that answers what to do next, not just what happened.
- Attribution and revenue reporting in GA4, Shopify and Klaviyo
- Cohort, LTV and repeat-purchase analysis in Mixpanel and Shopify
- A/B testing programmes in Klaviyo and Mixpanel
- Dashboards and executive reporting in Looker Studio and Metabase
- Segment and audience performance reviews
- Holdout testing and revenue forecasting
Managed.
Your lifecycle programme, run month after month by the people who built it.
- Dedicated CRM team on retainer
- Campaign planning, build and send
- Monthly performance reviews and roadmaps
- Training and in-house team enablement
- Agency and vendor coordination
- Seasonal and launch support